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The rise in demand for Korean skincare products in India
K-beauty in India, korean skincare Nidhi Agrawal 1/2/23 K-beauty in India, korean skincare Nidhi Agrawal 1/2/23

The rise in demand for Korean skincare products in India

India is seeing a rise in demand for Korean skincare and beauty products.
What are the reasons behind this craze?
We found that there are several reasons, the love for natural ingredients, similarity in cultures, the K-pop boom, and social media made the Indian audience inclined towards Korean skincare.

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